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  • – Sürdürülebilir,
  • – Kaliteyi niceliğin üzerinde tutan,
  • – Objektif ve adil,
  • – Yaratıcı ve yenilikçi,
  • – Son tüketiciye hızlı ulaşan, bireysel ve toplumsal izleyici odaklı,
  • – Global ve yerel etik kurallara uyan,
  • – Farklılıklara, çeşitliliğe ve inanca saygılı,
  • – Evrensel değerlere bağlı,
  • – Kamu yararı gözeten yayıncılık anlayışına sahip olmak.
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